Friday, June 27, 2014

The New Laneige Water Bank


I was really excited when I was given a chance to attend Laneige’s new product launching in Garden Lifestyle Store & Café, located in Sunway Pyramid last week! This is because I have been using Laneige products all these while, especially their sleeping mask (My favourite!)

FYI, Laneige is one of the well-known premium Korean beauty brand in Malaysia and no surprises that most of you have heard about the brand.Here are the new products that they’re launching in Malaysia!

Let us welcome :


The all new Water Bank AD

Compared with the previous Water Bank, the new Water Bank has ONLY 5 SKU which uses Hydro Ion Mineral Water and new moisturizing biogene™ technology to activate our skin’s ability to generate and retain moisture. It is also able to penetrate to the 20th layer of our skin, which activates and revives the 4 dormant moisturizing genes. The new Hydro Ion Mineral water is 8 times more effective in delivering moisture to skin as compared to the Optimal mineral water, which was used in the previous water bank range.

I wasn’t aware that Asian women have a weaker skin barrier (damages easily upon external stimulation) compared to the Westerners, making it highly prone to moisture loss until I read about how Laneige spent 20 years on water research.

So it’s really important to let our skin stay moisturized all the time. The Laneige Water Bank AD is made up of 5 distinct products, which are the Water Bank Essence_Ex, Water Bank Gel Cream_Ex, Water Bank Moisture Cream_Ex, Water Bank Eye Gel and the Water Bank Double Gel Soothing Mask. I’ve tried all of them and the Water Bank Essence_Ex is one of my favorites! Because you feel well-moisturized even after a long day!


Next, introducing an entire bubbly new range - the new Brightening Sparkling Water range. This new range consist of Brightening Sparkling Water Capsule Mist, Brightening Sparkling Water Whipping Cleanser and Brightening Sparkling Water Pop Essence. The benefits of these are that it helps our skin to brighten up and gives you a zest of freshness every time it is applied.

Did you know that actually Sparkling Water provides a lot of benefits for our skin? It helps improve blood circulation, promotes dead skin cells and clean pores.


The brightening sparkling water capsule mist have been part of my daily spray after my makeup is done!


Because I hate that whenever I put on foundation or powder on my face, my skin looks so damn dry and cracked. No worries anymore now that I have this baby.


Lastly, water drop tint!
One of the best selling drop tints in Korea which creates a wet shiny effect. Making our lips look like it has been coated with water even during dry weathers


Look at all these pretty colors. There are 10 of them: Hot Pink, Rose Mauve, Orchid Violet, Apricot, Raspberry Pink, Camellia Red, Peach Coral, Neon Pink, Fuchsia Pink and Scarlet Red. Fuchsia Pink is my favourite!


Oh ya, btw Daphne was here with me because she was invited too :p Both of us were so obsessed with the drop tint we feel like stealing all of them home LOL

All these new items will be launced on the 1st of July 2014, nationwide. Come and join Laneige’s 1st kick-started Water Bank promo from 30th June to 6th July at Pavillion (right in front of Coach). So don’t miss it!

Besides those products, Laneige Malaysia has actually kick started an initiative called “Waterful Sharing Campaign” to aid marginalised groups through a partnership with Malaysian Environmental NGOs (MENGO). And they are targeting to raise RM 60,000 through a 3 month campaign to facilitate the installation of rainwater harvesting systems in three homes: Trinity Community Children Home Society, Shelter Home for Children and Praise Emmanuel Children Home.


Besides that, Laneige Malaysia team has pledged their commitment to help by cleaning and sprucing up the environment of the homes while the installations take place in September 2014.


To support the campaign, Laneige is launching its “Waterful Charity Kit” featuring limited edition packaging design where RM10 from the Charity Kit will be contributed towards the targeted fund. One thing good about this waterful charity kit is that you can try all their products first! This is much better than trying ONLY a bottle of the different range. The “Waterful Charity Kit” consist of a Multi Cleanser (30 ml), Power Essential Skin Refiner_Light / Moisture (50 ml), Balancing Emulsion_Light / Moisture (50 ml), Water Bank Essence_EX (30 ml), Water Bank Gel / Moisture Cream_EX (20 ml) and Water Sleeping Pack_EX (20 ml). It costs only RM 129 per pack and will be available at all Laneige beauty counters nationwide starting from July 2014.

For more information head over to http://www.laneigewaterfulcampaign.com.my or http://www.laneige.com.my





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