Sunday, June 14, 2015

L’Oréal Professionnel : V-Look Service

Just attended L’Oréal Professionnel hair show of Singapore Fashion Week 2015 at the Tent@Orchard last month. It was an honour to be part of the media to attend this exclusive event. Can't believe it's almost been half a year I attended events in Singapore since Digital Fashion Week, it feels so good to be back here. We all know L’Oréal Professionnel is a brand of the professional products division of L'Oréal Group. The number one professional brand worldwide which offers a range of professional hair color, styling and home haircare products. Well, this year L’Oréal Professionnel decided to launch something different compared to the past few years where it is specially created for Asian consumers. It called the V-Look Service, the first ever Korean-inspired “face-slimming effect” haircut and colour service. It helps Asian women of all face shapes to achieve a slimmer face and V-line without the use of cosmetics or surgery. For example, the hairdresser will use a combination of precise haircut techniques with smart-but-simple colour placements to create the ideal V-shaped face.

I believe most of you have known Yoon Eun Hye for her on-trend hair style and sophisticated fashion sense in Korea, she is the first asian brand ambassador for this year L’Oréal Professionnel. Therefore, she was invited to event. I'm so lucky to have a chance to meet her in real, I got really starstruck when I saw her. I still can't believe she is 31 this year. Besides her, top korean celebrity hair stylist Chahong and world class french hairdresser Christophe Gaillet were there to display their inspiring interpretations of the V-Look in live styling demonstrations during the show. It's amazing to see how they transform the model's hair into such pretty and quick hairstyles. - Photos shown above.

Thank you L’Oréal Professionnel for having me in this trip. I had a great time and a pleasant stay in Mandarin Orchard.
My outfit during the show:
Clutch // Zara
Sneakers // Nike free 5.0
Watch // Casio